Search engine optimiziation
If you want to appear among the first hits on Google, Bing and other search engines, you are entering a highly competitive field. Achieving a relevant ranking for popular keywords nowadays requires strategic and regular search engine optimization (SEO).
Customer inquiries via Google may already show you that SEO is worthwhile - if not, you can rely on current studies: search engines rank first in the search for information on products with 60 percent (Statista, 2022). Google and co. are also the most frequently used way to find new brands and gather information about companies (GWI, 2020).
SEO consists of much more than just mentioning the desired keyword as often as possible on the website. So-called keyword stuffing is even detrimental to rankings. Instead, a comprehensive strategy is needed that starts with analyzing the existing website, the user intent (intention of the website visitor) and the appropriate keywords.
Based on this, we develop measures to improve the key parameters for search engine ranking. This includes
- content aspects, such as texts, images and videos,
- technical aspects, such as file sizes, loading times and coding,
- structural aspects, such as internal links, the structure of individual pages and the entire website,
- backlinks (links from external websites to your own).
It is important to understand that the algorithms are getting smarter and smarter. Websites that are designed for search engine bots and not for humans are penalized in the rankings. To rank well on Google today, you need to offer visitors real added value.
Once a good position has been achieved, it must be defended. Search engines are constantly adjusting their parameters to provide their users with ever more appropriate results.
For your website, this means constantly analyzing and improving it and regularly adding new content to confirm its relevance and topicality.