NATIONAL AERONAUTICS AND SPACE RESEARCH CENTRE
Website
Complex issues made easy
Task:
To communicate the complex and diverse issues, services and competencies of the Project Management Agency of the DLR (German Aerospace Center) in an online-optimized language for the website. The DLR Project Management Agency is one of the largest German organizations of its kind and offers a very broad range of services relating to the management of national and international research and innovation support and funding.
Realisation:
DIE PR-BERATER developed a text concept for the new website that draws out more clearly the competencies and services of the organization and makes orientation on the website easier. It has done so without detracting in any way from the very specific expertise presented there – comprehensible to the layperson, still fascinating to the expert.