B2B social media
With LinkedIn (and Xing), social media has also established itself in the B2B sector. The platforms offer companies a wide range of opportunities: from employer branding and lead generation to positioning your specialists and managers as experts.
We support you with a suitable strategy for your activities on social media to help you stand out from the crowd and increase your presence. Depending on the objective, we use both organic content and sponsored formats such as adverts.
To ensure the success of your organic content, we revise your profile and develop content on an ongoing basis - both for your company profile and for your corporate influencers, both externally and internally. When creating organic content, it has been shown time and again that the best results are achieved through close collaboration between the company and the agency - which is why we work together in constant dialogue with your team.
To ensure that the posts have the best possible impact, we use the platform algorithm to suit your target groups. In this way, your social media presence supports your positioning with existing and potential customers, employees and business partners.
Adverts on B2B social media offer significantly more options than traditional adverts in print or online media - this can easily be overwhelming for inexperienced players. DIE PR-BERATER will develop a suitable ad plan for you that takes into account the different stages of a campaign, the target groups, the format and the design of the adverts.
With social media adverts in particular, it is possible to make ongoing improvements to the parameters. We therefore monitor the campaign and constantly optimise the display of the ads to get the most out of your budget.