Lowell Financial Service GmbH

Press and media relations

Generating media coverage with surveys

Task:

Increase brand awareness and image improvement in the Receivables Management division

Umsetzung:

DIE PR-BERATER developed a multi-stage survey concept on the topics of money, debt and financial education. Together with the market and opinion research institute YouGov, the surveys were conducted throughout Germany and internationally.

We prepared the results of these representative surveys as a press release. They served as the basis for the positioning of the debt collection company Lowell in the specialist and daily media. At the same time, we ensured a regular background noise in the press with a structured editorial plan and the dispatch of press releases on service topics.