Lowell Financial Service GmbH
- Conception and implementation of nationwide and international surveys
- Creating search engine optimized blog texts for the website
- Media contact work
- Creating an editorial plan and regular press conferences
Press and media relations
Generating media coverage with surveys
Task:
Increase brand awareness
Image improvement in the Receivables Management division
Realisation:
DIE PR-BERATER developed a multi-stage survey concept on the topics of money, debt and financial education. Together with the market and opinion research institute YouGov, the surveys were conducted throughout Germany and internationally.
We prepared the results of these representative surveys as a press release. They served as the basis for the positioning of the debt collection company Lowell in the specialist and daily media. At the same time, we ensured a regular background noise in the press with a structured editorial plan and the dispatch of press releases on service topics.