A voice for the experts

Task:
Positioning the Arbeitsgemeinschaft Bau- und Immobilienrecht (ARGE Baurecht) in its core target groups.

Realisation:
DIE PR-BERATER strategically redesigned ARGE Baurecht’s entire communication around a core message that specialized legal representation is essential in the construction sector (“Bau braucht Fachanwalt”). The main channel for implementing the project is press and media relations work with its target groups of investors, public contractors, construction companies, architects, engineers and also private building clients.

The agency developed a very specific and interconnected communications mix of press information, expert tips and judgement discussions, plus thematic reports and opinions. Initially, the agency picks up on relevant issues and topics, which it develops and prepares for the intended audience. Then it selects suitable instruments to deliver them. The agency uses the expertise of the ARGE Baurecht members in this process to cut through highly complex specialist legal content and translate it into an understandable and useful form for the target groups.

Establishing construction law conferences for young talents

Task:
Promotion of the Building Law Conference, which takes place twice a year

Realisation:
Twice a year, the working group organizes a construction law conference, which takes place alternately in different German cities. Renowned experts give specialist lectures on various construction law topics. DIE PR-BERATER carry out advertising measures for each construction law conference in order to continuously increase the registration rate for the event, but also to attract new members to the working group.

This includes the creation of cover letters by post and email for the relevant target groups, the creation of a flyer with all important program points and the presentation of speakers on all important channels such as newsletters, websites and LinkedIn. In addition, the focus is particularly on addressing young talents. For each conference, we raffle off and organize free participation and overnight accommodation for law students. In addition, we have launched a mentoring program that brings experienced construction lawyers together with young lawyers during the two-day event.

A helping hand for building clients

Task:
To initiate and implement media cooperation with a wide-reach special interest medium on the theme of building and construction

Realisation:
As part of the press and public relations work for Arbeitsgemeinschaft Bau- und Immobilienrecht (ARGE Baurecht) im Deutschen Anwaltverein, DIE PR-BERATER organized a media cooperation with bauen! magazine. The popular magazine is published by Fachzeitschriften Verlag aiming for a target audience of private building clients in search of inspiration and information on planning and realizing their own building projects.

As part of the editorial cooperation the agency worked with selected members of ARGE Baurecht on an in-depth article for each issue on aspects of building law, such as building approval, building specifications or construction defects. Each article contains specific links to the www.arge-baurecht.com website and helps to raise awareness of ARGE Baurecht very precisely within an important target group. The magazine is published six times a year and each issue has around 162,500 readers nationwide.