Task:

Announcement of the textile and fashion confederation's newly created competition

Positioning as the most important German competition to promote young talents

The "Innovationspreis textil+mode" is the offspring competition of the German Textile+Fashion Confederation

Realisation:

DIE PR-BERATER developed a multiple-stage press concept which resulted in a continuous media presence before the competition, during the award ceremony and in the post-competition stage. The main focus was on the announcement of the nominees which was especially directed at their regional media, on the preliminary presentation of the works of fashion, expert statements for the trade press and, finally, on portraits of the award winners. The festive gala of the award ceremony was placed in a variety of lifestyle and yellow press media formats.