GOTTFRIED-BÖHM-SCHOLARSHIP
Press & media relations
Communicative support for the scholarship
Task:
The Gottfried Böhm Scholarship, under the patronage of Cologne's Mayor Henriette Reker, supports architects in the post-graduate phase who are particularly interested in the connection between architecture and urban planning.
DIE PR-BERATER were commissioned to develop the overall communication for the first and second rounds of the scholarship.
Realisation:
DIE PR-BERATER created press materials and releases for various target groups. In the first step, we placed information about the scholarship in the Cologne press and in specialist architecture media worldwide. This resulted in a total of 42 applications from 23 countries for the first round of the scholarship.
In the second round, the outreach was expanded and intensified once again, and distribution via LinkedIn was stepped up. In total, DIE PR-BERATER contacted 515 media outlets in 47 countries. This resulted in 104 applications from 45 countries and six continents.
Trade shows and events
Organisation of kick-off and press events
Realisation:
DIE PR-BERATER organized the kick-off event for the prestigious Gottfried Böhm Scholarship in one of the architect's churches. Guests included important stakeholders such as Cologne's Lord Mayor and patron of the scholarship Henriette Reker, architect and son of Gottfried Böhm Prof. Paul Böhm and donors from the architecture and construction industry as well as the most important Cologne media.
Website
Task:
Creation of a website for the scholarship
Realisation:
DIE PR-BERATER designed and created a website with high visual standards to match the theme of architecture. The website contains all important and up-to-date information about the scholarship and the jury. The application process also runs via the website.
Picture credit: Michael Bause, Tom Zygmann
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