YouGov
Positioning as a political opinion research institute
Task:
- The global opinion research and consulting institute YouGov wanted to be positioned as a political player on the occasion of the parliamentary elections in Germany 2017.
Realisation:
DIE PR-BERATER and YouGov developed an agenda with topics connected to the parliamentary elections. The subjects ranged from the classical “Sonntagsfrage” (Who would you elect if tomorrow was the day of the parliamentary elections?), to the analysis of voters, cooperations with media and news agencies up to opinion research on a daily basis.
This is how YouGov were able to be present with its results in the German press – before, during, and after the parliamentary elections. Almost every important leading medium for political press cited YouGov’s results.
Positioning as a political opinion research institute
Task:
- The global opinion research and consulting institute YouGov wanted to be positioned as a political player on the occasion of the parliamentary elections in Germany 2017.
Realisation:
DIE PR-BERATER and YouGov developed an agenda with topics connected to the parliamentary elections. The subjects ranged from the classical “Sonntagsfrage” (Who would you elect if tomorrow was the day of the parliamentary elections?), to the analysis of voters, cooperations with media and news agencies up to opinion research on a daily basis.
This is how YouGov were able to be present with its results in the German press – before, during, and after the parliamentary elections. Almost every important leading medium for political press cited YouGov’s results.
Political opinion research in the media
Task:
- During the parliamentary elections 2017, the agency was engaged with positioning the results of the opinion research and consulting institute YouGov. The focus was on Germany’s leading media as well as the broader media landscape.
Realisation:
With the help of the thematic plan targeting the parliamentary elections that had been developed during the consulting, the client and the agency initiated different media cooperations. There were both enduring and topic-focussed cooperations. The agency continuously contacted numerous political editors and offered not only basic topics such as the candidate barometer or voter’s analyses, but also opinion research results on a daily basis.
This is how YouGov succeeded to become a well known political opinion research institute in Germany for the first time.
