Theme Development

What are journalists interested in? What are “our” themes and topics? And how do we get them into the media? Successful theme development is only possible by following reporting in the target media and being familiar with the trade, economic and political discussion. On your behalf we monitor the media, analyze the existing media reportings and undertake comparative analyses. This enables us to put a complete package of different events and topicstogether with our clients. As part of the overall strategic plan, we find outlets for these topics in the target media and among the target groups and schedule them for our clients throughout the year.