DIE PR-BERATER take care of the press and media relations of AO Deutschland Ltd.
Its British parent company AO World Plc. is the market leading online trader for household appliances in the UK.
Since October the company offers its services in Germany too.
At www.ao.de customers can order household appliances around the clock. All orders made until 8 p.m. can be delivered the next day, Monday to Saturday, 7 a.m. to 7 p.m.
With this service the company intends to revolutionize the German market.
Professional styling, hair dressing, make-up, then a photo session and a video shooting – most people know all this only from model shows on TV.
On behalf of the British company Cambridge 800 DIE PR-BERATER fulfilled this dream for two participants of the diet program and showed them in the best light with their new personal look.
For the two women it was a very special experience.
“At the shooting they both felt very comfortable and had really good fun,”
describes Project Manager Guido Balke, “this cannot be taken for granted because the topic is very personal.” However, the agency’s well experienced production team with photographers, cameramen, stylists and make-up artists had the right touch so that the ice was quickly broken.
In addition, DIE PR-BERATER produced two videos in the manner of a „Making-of“, in which the women tell their very personal experience with Cambridge 800. Completed with English subtitles the interviews were sent to Birmingham this week. The two women have applied for the international title „Slimmer of the Year 2014“, which is awarded in Birmingham once a year among the participants of the diet program.
Only one of the two can participate as a candidate from Germany in the international competition. Her video will be shown at the big award ceremony. Who made the race, can be found out here.
DIE PR-BERATER support Cambridge 800 in the positioning of their brand on the German market.
„For us this is an exciting project which combines many aspects of the agency,“ says Project Manager Guido Balke. „On the one hand our expertise in healthcare, on the other hand our production speed even for challenging projects. Within a week after the inquiry, the shooting and the finalization of the videos took place“, describes Balke. “This way PR is great fun und we keep our fingers crossed for the nominee.”
DIE PR-BERATER support the “International Women's Forum (IWF)” as a sponsoring partner in organizing the “World Cornerstone Conference 2014”.
The conference takes place in Berlin from May 21-23.
The topics range from international progress to business, economics, ecology and sustainability.
Every year the “World Cornerstone Conference” is held at a different place. What is important is that the respective region is crucial for global development.
The IWF supports and promotes the global and inter-professional association of women in senior positions, who are committed to serving people. The unique, global association pursues the primary goal of providing leaders with a forum for the development of communication, exchange of ideas and mutual inspiration, thus allowing a better, future-oriented development of our changing world.