IWB Engineering

Digital

Instruments for software marketing in the gas industry

Task:

  • Concept development, editing, design and technical implementation of digital communication instruments for Ingenieurbüro Wolfgang Bauer (IWB)

Ingenieurbüro Wolfgang Bauer operates internationally in electrical engineering, measurement, control and automation, particularly in the chemical, petrochemical and gas industry.

 

Realisation:

DIE PR-BERATER created several digital communication instruments for international marketing of IWB’s product CRYO.TAS, an automated software solution for loading and transport of cryogenic liquefied gases. Specially developed for the gas-producing industry, CRYO.TAS is what is known as a “terminal automation system” (TAS) to control the loading of cryogenic – ultra-cold – gases such as liquid oxygen or liquid nitrogen.

In addition to developing a design basis for the product, DIE PR-BERATER were also responsible for the concept development and creation of a website and an online advertising banner for CRYO.TAS.

Working from the existing logo, DIE PR-BERATER developed a design for CRYO.TAS that gives the website’s responsive screen design, accompanying web banner and technical product datasheets a consistent, modern look.

The concept for the www.cryotas.com website aimed to present the complexity of the product with maximum clarity for decision-makers at production manager and management level. The primary intention was to highlight the benefits of CRYO.TAS without going into too much technical detail. A particular focus here was on creating an intuitive user experience. To guarantee this feature, DIE PR-BERATER decided to create a linear and successive structure for the content with the different functions and modules of the product. This enables the user to navigate through the product step by step with the forward and back buttons.

The agency was also responsible for text and picture editing of the two-language website and technical implementation for all end devices.

Digital

Instruments for software marketing in the gas industry

Task:

  • Concept development, editing, design and technical implementation of digital communication instruments for Ingenieurbüro Wolfgang Bauer (IWB)

Ingenieurbüro Wolfgang Bauer operates internationally in electrical engineering, measurement, control and automation, particularly in the chemical, petrochemical and gas industry.

 

Realisation:

DIE PR-BERATER created several digital communication instruments for international marketing of IWB’s product CRYO.TAS, an automated software solution for loading and transport of cryogenic liquefied gases. Specially developed for the gas-producing industry, CRYO.TAS is what is known as a “terminal automation system” (TAS) to control the loading of cryogenic – ultra-cold – gases such as liquid oxygen or liquid nitrogen.

In addition to developing a design basis for the product, DIE PR-BERATER were also responsible for the concept development and creation of a website and an online advertising banner for CRYO.TAS.

Working from the existing logo, DIE PR-BERATER developed a design for CRYO.TAS that gives the website’s responsive screen design, accompanying web banner and technical product datasheets a consistent, modern look.

The concept for the www.cryotas.com website aimed to present the complexity of the product with maximum clarity for decision-makers at production manager and management level. The primary intention was to highlight the benefits of CRYO.TAS without going into too much technical detail. A particular focus here was on creating an intuitive user experience. To guarantee this feature, DIE PR-BERATER decided to create a linear and successive structure for the content with the different functions and modules of the product. This enables the user to navigate through the product step by step with the forward and back buttons.

The agency was also responsible for text and picture editing of the two-language website and technical implementation for all end devices.

IWB_Engineering-Digital
IWB_Engineering-Digital