State Chancellery of North Rhine-Westphalia


  • Image improvement of  the Federal State NRW in Japan

For the Germany Year in Japan 2005/2006 the Federal State NRW intended to launch a new form of presentation in order to convey a new view on Germany and NRW especially to young people in Japan.


DIE PR-BERATER developed a multimedia cube, the "NRW-Cube". At four navigation steles viewers can interactively experience NRW in four theme worlds: Life Style & Culture, Environment & Energy, Life Science, and High Tech.

The contents are composed of diverse formats like music, animations, photos, films, virtual rooms etc. The user can individually choose and discover the highlights according to his likings. Over the navigation the user experiences NRW spatially, thematically, sound-wise and visually. The versatile application of the technique and a clear design is to absorb the younger Japanese viewers.

For this implementation DIE PR-BERATER were awarded the iF-Designaward 2006 in the category „01 digital media" as well as the Annual Multimedia Award 2007.

Design-ForumCubeCubeReceptionReceptionReceptionFinal InspectionFinal InspectionFinal Inspection