Ministry for Economic Affairs and Energy of the State of North Rhine-Westphalia

Task:

  • Media cooperation during the "Founder`s Day 2009" of the start-up network Lippe Chamber of Commerce in Detmold.

On 16 November 2009 the start-up network Lippe Chamber of Commerce held an information day about business start-up opportunities.

Realisation:

In order to reach as many potential participants as possible in advance and to give a comprehensive and up-to-date report on business start-ups, DIE PR-BERATER initiated a media cooperation with the regional radio station Radio Lippe. Three days before the event Radio Lippe promoted the Founder`s Day 2009 by broadcasting event trailers. In addition, it launched a special program one week before the Founder`s Day and gave detailed information about business start-ups and the possible ways of support offered by the foundation`s network.

Other parts of this media cooperation were a post coverage report one day after the event as well as a promotional page for the Founder`s Day 2009 on the website of Radio Lippe.

Radio Lippe