Lenzing AG

Task:

  • To strengthen presence in the industry and the trade press in Turkey

The Austrian company Lenzing AG is a global player in textile fibres. Competition on the Turkish market for fibres has intensified over the past few years. Lenzing AG has an excellent brand image in Turkey. The brief here is to defend this image against the new competition.

Realisation:

DIE PR-BERATER connected Lenzing AG with stakeholders from the Turkish professional associations, organized meetings, placed experts from the company as speakers and initiated activities relating to sponsoring. The agency also regularly supported the Austrian global player with press conferences at all the important textile and fashion trade shows in Turkey. Through the agency’s work, the company received broad coverage and the number of active enquiries from the press and trade public also increased significantly.