Initiative "KÖLN KANN AUCH ANDERS"
- Development of web-based tools for the internal organization and external mobilization making strategic use of social networks
DIE PR BERATER support the citizens` initiative KÖLN KANN AUCH ANDERS (KKAA), literally `Cologne can be different`, in their communication and organization from their beginnings.
Corresponding to the network character of the initiative, DIE PR BERATER developed web-based tools which are made to fit the flexible and open structure of KKAA. This includes the strategic combination and integration of essential elements of new media and social networks. The comprehensive website is used to inform and approach potential supporters, while an internal forum allows for activities to be developed, discussed and organized. By these means KKAA developed into an approachable and participation oriented network. All information is pooled online and allows for the strategic use of the knowledge and expertise available within the network of supporters.