- Press and Media Relations: Targeted Positioning
- Press/Photo: Against the assignment of anorexic models
- Press Conference: Explaining Success in Dialogue with the Press
- Design: Appearance of Opening Fashion D.
- Trade Shows and Events: Opening Fashion D.
- Films and Presentations: Clips to LED-Animation
- Press and Media Relations: Opening Fashion D.
- Tools and Applications: Invitation Management for Opening Fashion D.
- Development of the design of Opening Fashion D.
The new central opening event of GermanFashion Modeverband and fashionnetwork on the occasion of the Igedo Fashion Fairs took place on 31st January 2009 at the Düsseldorf airport. The aim: added media attention for the fashion location Düsseldorf.
DIE PR BERATER developed a design communicating three content pillars of the event: opening party, fashion show, ModeMedienpreis (fashion media prize). With the big "D" the logo stresses the focus on the fashion location Düsseldorf. Starting point for the picture and colour composition of the media such as web page and invitation was the technical and seemingly "unfinished" appearance of location atypical for a gala evening: "Station Airport".