GermanFashion Association


  • Development of the design of Opening Fashion D.

The new central opening event of GermanFashion Modeverband and fashionnetwork on the occasion of the Igedo Fashion Fairs took place on 31st January 2009 at the Düsseldorf airport. The aim: added media attention for the fashion location Düsseldorf.


DIE PR BERATER developed a design communicating three content pillars of the event: opening party, fashion show, ModeMedienpreis (fashion media prize). With the big "D" the logo stresses the focus on the fashion location Düsseldorf. Starting point for the picture and colour composition of the media such as web page and invitation was the technical and seemingly "unfinished" appearance of location atypical for a gala evening: "Station Airport".

LogoOpening Fashion D – E-Mail-InvitationOpening Fashion D – LandingpageOpening Fashion D – Subpage, LocationOpening Fashion D – Web galleryPresentation CoverPresentation Site 1Presentation Site 2Presentation Site 3Presentation Site 4