GermanFashion Association

Task:

  • To increase the awareness level of the association of German clothing manufacturers, positioning as a branch expert and image building of the German fashion industry

The GermanFashion Modeverband e.V. represents the German fashion industry and advocates the interests of its approximately 350 members.

Realisation:

Together with the association DIE PR BERATER developed target group-specific themes for the industry as well as for the general public. Here the focus in the trade press was on the positioning as branch-specific expert, whereas in the general press the focus was on the success and creativity of the German fashion industry in international competition.

ARD Tagesthemen, 21. April 2009Spiegel, 15. September 2008Welt Online, 8. Juli 2008TextilWirtschaft, 13. November 2008Media Report