German Federal Centre for Health Education
- Design: Logo development for more mobility in older age
- Marketing: “Gesucht: Bewegte Momente” photo competition
- Digital: “Gesucht: Bewegte Momente” photo competition
- To develop a logo for the “Gesund und aktiv älter werden” programme and associated thematic module “Älter werden in Balance”
Germany’s Federal Centre for Health Education (BZgA) developed an extensive information programme for people over the age of 60, their relatives, social multipliers, health insurance providers and associations. It is called “Gesund und aktiv älter werden” (“Healthy and active in older age”). In connection with it, the BzGA also developed a module, “Älter werden in Balance” (“Ageing in balance”), which encouraged people between the ages of 65 and 75 to live a fit and active life.
DIE PR-BERATER developed a logo for the programme and for the module, both of which have a clear and simple design and are created to appeal to and motivate the target groups. Both logos make a clear connection with the information programme and present ageing and mobility in a positive light.