Crossgates

Task:

  • Raise Crossgates Services' brand profile for branch-specific public and in tourism industry

For 35 years the London hotel ship agency had predominantly been active during international fairs in Germany and is one of the market leaders in this field. Late 2004

Realisation:

DIE PR BERATER successfully supported the enterprise challenge incorrect information about hotel ships in Cologne. Ever since then the agency has been entrusted with the press communication within the scope of the enterprise`s fair activities.

The public and media relations work in this area aims at a high awareness level during the trade fairs in Hanover, Düsseldorf, Cologne and Frankfurt am Main. Lynchpin for the predominantly regional and branch-specific press coverage are special events aboard the ships or special services, such as cooperation with local and regional public transport enterprises. In addition, the subject of hotel ships in general was processed editorially and placed on both national as well as international level in the tourism, catering trade, business and daily press.

Hessischer Rundfunk TV, 25. October 2005RheinMain TV, 13. January 2006Antenne Düsseldorf, 16. November 2005Frankfurter Allgemeine Zeitung, 18. May 2006Newsfrankfurt 14. January 2005Süddeutsche Zeitung, Special Trade Fair Business 27. May 2008Frankfurter Rundschau, 6. February 2007Rheinische Post, 10. November 2007