ARGE Baurecht - Working Group on Construction Law in the German Bar Association
- Digital: Website and newsletter updated
- Theme Development: A voice for the experts
- Media Cooperation: A helping hand for building clients
- To revise and modernize the online communication of ARGE Baurecht (website and newsletter)
ARGE Baurecht is the largest professional association of lawyers specializing in construction law in Germany and Europe. The aim is for ARGE Baurecht to play a much more instrumental role than previously in shaping public opinion and to present it as an important expert.
The website, www.arge-baurecht.com, is the digital mainstay of efforts to reposition the professional association. The agency is responsible for concept, layout, programming and day-to-day support.
For the new website, which now adjusts smoothly to all screen formats, the agency reworked, added to and entirely restructured the existing content. The design has been reduced and taken back a step in order to leave more space for challenging content and thematic images. With inspiration from the timeline functionality of social media, current content “streams” onto the site via the home page and invites users to explore the site in more depth. The clear navigation structure now lets investors, public contractors, construction companies, architects, engineers, private building clients and other interest groups find their way directly to the content that interests them. The special services offered by ARGE Baurecht, such as their lawyer and arbitrator search, have been optimized and complete the offerings on the website.
In addition to updating the website, the agency also regenerated the ARGE Baurecht PDF circular. In the process the instrument was transformed into a modern newsletter, which – like the communication as a whole – relates more closely to current activities and events. For the technical implementation the agency used its own newsletter tool. The web-based system is fully responsive and adjusts smoothly to all end devices.