• To come up with an idea for an attractive photo opportunity for the press of the client’s groundbreaking event

On 07.09.2015, construction work commenced on the new European headquarters of AO, Britain’s leading online merchant for domestic appliances.


The agency devised a ceremony with a slightly different kind of groundbreaking tool: an earth mover weighing in excess of 20 tonnes with a washing machine loaded in its huge shovel. The washing machine draws attention to both the AO branding and its business concept. The event organizers and VIPs gathered around the shovel. The open fields and a backdrop showing the 3D visualization of the future headquarters set the scene for the photo opportunity.

Kölner Stadt-Anzeiger, 08. September 2015 – Der Minister griff zum Spaten